Taiwan publishers plan bigger in mainland（2013年10月28日《China Daily》--張大春、朱振藩、楊宗翰）

(英文版《China Daily》) Updated: 2013-10-28 
By Sun Li and Hu Meidong in Xiamen, Fujian 

http://www.chinadaily.com.cn/china/2013-10/28/content_17064491.htm

Publishing firms from Taiwan are expecting a bigger slice of the market in the Chinese mainland and they hope authorities on both sides can further boost the book trade.
Yang Tsung-han(楊宗翰), a manager at Taiwan's Dragon Totem Cultural Ltd, said the company has introduced about 300 categories of mainland books to Taiwan by collaborating with a mainland company.

Yang, who was attending the Cross-Straits Book Fair in Xiamen, Fujian province on Sunday, said the company's latest moves will include translating more Taiwan books into simplified Chinese and selling them in the mainland market.

"A major way for mainland readers to snap up Taiwan original books is to participate in such a book fair. Although this year's fair invited some Taiwan sought-after writers such as Chang Ta-chun（張大春） and Chu Chen-fan（朱振藩）, which is very nice, mainland readers' understanding of Taiwan books is still limited," Yang said.

Taking the culinary critic Chu Chen-fan as an example, Yang said only a few books, of the 40 by Chu, dubbed "the modern food god" in Taiwan, were displayed at the fair.

"It's not enough. More diversified Taiwan books need to be presented in the future," Yang said.